Replace Spreadsheets with One Truth: CloudTPM for Trade Promotions

Many FMCG companies manage their trade promotion process across at least 6 different tools.

Spreadsheets for planning. A shared calendar someone updates manually. A pricing system that doesn't talk to finance. An approval chain over email. Settlement in a separate module. And actuals that arrive weeks after the promotion ends.CloudTPM replaces all of that with a single, connected process.

Composed based on different micro-apps depending on your business needs as below:

1. Baseline simulation — before planning anything, you see what sales would look like without a promotion. Real SAP data. No assumptions. No naive baseline.
2. 52-week marketing calendar — plan promotions across the full year, with automatic overlap detection and post-promotion dip periods accounted for.
3. Promotion mechanics & discount depth — model different mechanics (off-invoice, rebate, free goods) and see the margin impact before committing.
4. ROI simulation — run scenarios, compare options, approve only the promotions that make financial sense.
5. Approval workflow with thresholds — not every promotion needs sign-off. Small promotions go straight through. High-spend ones route to finance automatically.
6. Automatic Condition Contract integration in S/4HANA — approved promotions trigger contract creation directly. No manual entry, no re-keying.
7. OTC execution & weekly accrual posting — trade spend accrues week by week as the promotion runs, giving finance real-time visibility into liability.
8. MEC settlement — at month-end, payments to customers are calculated and settled based on actual performance, not estimates.
9. Promotion & Contract Monitor — a single view of every promotion running: status, spend, open accruals, remaining accruals, settled values.
10. COPA posting — actuals flow into profitability analysis automatically, aligned with accrual settlements.
11. Actuals vs. Plan — side-by-side comparison of what you planned and what actually happened, at promotion level.
12. Real ROI evaluation — the final answer: did this promotion actually deliver? Not a guess. Not a post-event spreadsheet. A number grounded in your SAP data from day one.

From first simulation to final ROI verdict — one system, one source of truth, built on SAP BTP.

No more month-end surprises. No more promotions you can't measure.

Interested in seeing how this maps to your current setup? Connect with me and let's set up a call.