enables customer segmentation based on purchase history, assignment of personalized banners to specific segments, and integration with e-commerce systems to apply promotions directly during the sales process.

lets you create sales areas for specific customers and product groups, assign responsible Key Account Managers, and track the status of all promotions within each territory.

allows you to create various types of promotions such as Annual, Free Goods, Rebate, or Scalable, define on-invoice and off-invoice conditions, control budgets, and manage approvals through a configurable workflow with thresholds.

allows you to create, edit, and review promotions directly from the calendar view, access key details instantly via the content window, monitor overlapping campaigns, and manage approvals using a defined workflow with thresholds.

allows Key Account Managers to configure and perform store audits via mobile and KPI analysis to assess in-store execution in real time.

helps teams monitor promotion performance by showing ROI and cost breakdowns for each product category, and by comparing Planned Sales, Actual Sales, COGS, and Trade Spend across different years.

allows users to build and compare multiple sales scenarios, apply global adjustments (e.g. +10% uplift across all promotions), reuse last year’s data, and switch between units and amount view for greater flexibility in planning.